Casey Wasserman Fights Back on Darren Rovell’s SportsBiz

Posted in Uncategorized with tags , , , , , , , on March 5, 2009 by Sergio Millas

There is a very interesting interview on Darren Rovell’s Sports Biz that touches upon an interesting subject- should banks who have received tarp money from the government be sponsoring golf tournaments in such a poor economy? Is it fair for banks to be sponsoring PGA Tour events and giving away lavish gifts at these events morally right?

Casey Wasserman, CEO of the Wasserman Media Group and the 46th most powerful person in sports according to Businessweek comes out and says golf tournaments are an important part of corporate marketing efforts and should in no way be looked down upon- even in this economy.  The question remains, are corporate sponsored golf tournaments an efficient marketing tool? Aren’t there better ways for companies to be spending their marketing dollars? In the interview Darren asks Casey whether in his mind sponsoring events such as these where ROI is not easily measurable is excessive. Also in the interview advertising guru Donny Deutsch comes out and says the ROI on golf tournament “stinks”.

Is it bad publicity for banks or financial services companies to spend tarp money on sports marketing events where ROI is at best questionable?  Check out the interview, it raises some great issues.

It’s Been A While! Couldn’t Stay Away From Blogging

Posted in Uncategorized on March 5, 2009 by Sergio Millas

Took a short break from blogging. Sorry the reviews of the L.A sports agencies never came to fruition- life got in the way. None the less, I really couldn’t stay away from blogging for very long and can assure you, new content is on the way!

A Review of The L.A Area Sports Agencies

Posted in Uncategorized with tags , , on March 17, 2008 by Sergio Millas

I’ve decided to do an analysis of the local sports marketing agencies. Stay tuned for in depth coverage on all of them.

Cubs To Auction Off Seats at Wrigley Field!

Posted in Uncategorized with tags , , , , on March 4, 2008 by Sergio Millas

Apparently the Cubs have 71 new seats at Wrigley Field, and they are being auctioned off on a per-season basis on their website. According to the article over at the Sports Biz with Darren Rovell, “The seats are appropriately sponsored by the Chicago Board Options Exchange are the opening bids were at about $17,000 per seat (about $210 per game), with the lots being offered in chunks of two, four and five seats. “

Now although this is interesting, what is more interesting to think about is what will happen when all teams in a league begin to this? Could/Would this ever happen?  What is the aftermath of having all of ticket sales done through auction? Is this a system that could work? I wonder if this is what we are heading towards. Rovell in his article does an interview with Mr. Michael Lufrano, who talks about why the Cubs are going about selling these tickets this way. What I find to be intriguing is that Mr. Lufrano claims that this is a response to the Cubs not having a new stadium (which puts them at an unfair advantage), and needing the extra revenues in order to compete in the NL Central.

This is truely a unique way of selling these tickets, and I can definitely embrace the fact that the Cubs are using the internet to promote the auction, and that sports is being bettered (or worsened) by the prosperity of the internet. I just think this means much higher prices, which is not good for the average fan.

Check out the full article here.

Michael Jordan Still Dominating The Athletic Shoe Market

Posted in Uncategorized with tags , , , , , , , , on March 2, 2008 by Sergio Millas

Michael Jordan is still all over the place. A quick quote from the last ESPN:The Magazine,

“Nearly seven in 10 sports fans say Michael Jordan is still the man.”

I just read an article over at Darren Rovell’sSportsBiz that talks about Jordan’s continued success as a marketer of shoes. According to the article, Nike (who has 86% of the U.S share of athletic shoes) is still dominating in large part due to the success of the Jordan brand.

According to the article, the Jordan brand is worth an estimated $800 million dollars (I bet Adidas wished they had come at Jordan with a better contract 23 years ago). Another amazing stat is that about 40 of the top 50 basketball signature shoes in 2007 were Jordan styles. Not bad for a guy who played his last game in April of 2003.

Check out the interview with Jordan about his brand’s continued success, and how the Jumpman brand dominates the premium segment of the athletic shoe market. It will be interestingto see if any of today’s superstars (Lebron James, Kobe Bryant, Dwayne Wade, Dwight Howard, Carmelo Anthony) could ever manage to construct a legacy that could have such an impact on athletic apparel. Nike obviously did the smart thing in signing Lebron James (and Tiger Woods), as he seems to be the only current NBA player that has the mystique that could ever amount to anything close to what Michael has done for Nike.

Check out the recent ESPN:The Magazine article in which Jordan sounds off on what is wrong with the NBA.

Tony Romo’s Marketability Is Rising Quickly!

Posted in Uncategorized with tags , , , , , , , , , , on November 28, 2007 by Sergio Millas

We recently listed and took a look at the top 25 most marketable athletes according to marketing executives from around the country,and Tony Romo was not even on the list. I am going to have to say that if he isn’t on the current list, he’s soon going to be. The guy is everywhere, and he’s doing it in style. Not only is he the star QB for the Dallas Cowboys(not a bad gig), but he was a judge in the Miss Universe Pageant, has been seen running around with Carrie Underwood and Jessica Simpson. The guy has the number one selling jersey this year and also  just signed a new contract that is worth $67.5 million over 6 years. He seemingly is becoming one of the more marketable athletes in the NFL. According to MSNBC, some recent advertising appearances by Romo include:

-ESPN’s This Is Sportscenter Commerical

-AT&T Ads

-Diet Pepsi Max

 If Romo could pull off a win this week against Brett Favre and the Green Bay Packers Romo’s stock will rise even more. It’s too bad that the game won’t be televised nationally, or a win would REALLY do wonders that would translate into dollars (The Solution To The NFL Network Problem) Over at the MarketingArmBlog , R. J Gonser of Creative Artists  Agency is quoted as saying that you haven’t seen nothing yet. Gonser comments, “It’s the perfect storm with Tony…You’ve got the cachet of Tony being quarterback of the Dallas Cowboys and being a dynamic person.”

A quote from the MSNBC article regarding Romo’s Davie Brown Index, “the Dallas QB scores on the same level with other major sports and entertainment names, including Shaquille O’Neal, Roger Clemens, Jay Leno and Jerry Seinfeld, who have all been in the public eye more than a decade longer than Romo.”

Can’t wait to see what else this guy does. Think about what would happen if he won a Superbowl… Where will Romo pop up next? Any ideas?

Alex Rodriguez and Yankees Reach Incredible Marketing Deal

Posted in Uncategorized with tags , , , , , , , , on November 26, 2007 by Sergio Millas

Alex Rodriguez is back in the news again. According to ESPN.com, A-Rod and the Yankees have reached a deal that could raise the value of his contract to $305 million dollars!

A-Rod would recieve  $6 million dollar bonuses for reaching Willie Mays, Babe Ruth, Hank Aaron and Barry Bond’s home run levels making a total of $30 million dollars of his new Yankees contract based on home-run incentives. It is very likely he’ll surpass these home run levels easily, as long as he doesn’t get hurt. Could it be that this whole ordeal with A-Rod, the Yankees and Boras was orchestrated? I think so. Go check out the original article for more details on the specifics.

Follow

Get every new post delivered to your Inbox.