Tony Romo’s Marketability Is Rising Quickly!

We recently listed and took a look at the top 25 most marketable athletes according to marketing executives from around the country,and Tony Romo was not even on the list. I am going to have to say that if he isn’t on the current list, he’s soon going to be. The guy is everywhere, and he’s doing it in style. Not only is he the star QB for the Dallas Cowboys(not a bad gig), but he was a judge in the Miss Universe Pageant, has been seen running around with Carrie Underwood and Jessica Simpson. The guy has the number one selling jersey this year and also  just signed a new contract that is worth $67.5 million over 6 years. He seemingly is becoming one of the more marketable athletes in the NFL. According to MSNBC, some recent advertising appearances by Romo include:

-ESPN’s This Is Sportscenter Commerical

-AT&T Ads

-Diet Pepsi Max

 If Romo could pull off a win this week against Brett Favre and the Green Bay Packers Romo’s stock will rise even more. It’s too bad that the game won’t be televised nationally, or a win would REALLY do wonders that would translate into dollars (The Solution To The NFL Network Problem) Over at the MarketingArmBlog , R. J Gonser of Creative Artists  Agency is quoted as saying that you haven’t seen nothing yet. Gonser comments, “It’s the perfect storm with Tony…You’ve got the cachet of Tony being quarterback of the Dallas Cowboys and being a dynamic person.”

A quote from the MSNBC article regarding Romo’s Davie Brown Index, “the Dallas QB scores on the same level with other major sports and entertainment names, including Shaquille O’Neal, Roger Clemens, Jay Leno and Jerry Seinfeld, who have all been in the public eye more than a decade longer than Romo.”

Can’t wait to see what else this guy does. Think about what would happen if he won a Superbowl… Where will Romo pop up next? Any ideas?