There is a very interesting interview on Darren Rovell’s Sports Biz that touches upon an interesting subject- should banks who have received tarp money from the government be sponsoring golf tournaments in such a poor economy? Is it fair for banks to be sponsoring PGA Tour events and giving away lavish gifts at these events morally right?
Casey Wasserman, CEO of the Wasserman Media Group and the 46th most powerful person in sports according to Businessweek comes out and says golf tournaments are an important part of corporate marketing efforts and should in no way be looked down upon- even in this economy. The question remains, are corporate sponsored golf tournaments an efficient marketing tool? Aren’t there better ways for companies to be spending their marketing dollars? In the interview Darren asks Casey whether in his mind sponsoring events such as these where ROI is not easily measurable is excessive. Also in the interview advertising guru Donny Deutsch comes out and says the ROI on golf tournament “stinks”.
Is it bad publicity for banks or financial services companies to spend tarp money on sports marketing events where ROI is at best questionable? Check out the interview, it raises some great issues.
The Sports Marketing Biz 